AI generation & provenance
Truly Imagined lets studios generate voice and video from real performers’ likenesses — and does it in a way that keeps each performer in control and each asset traceable. Three ideas make that possible.
Licensed, consented likenesses
Section titled “Licensed, consented likenesses”Nothing is generated from a likeness the platform doesn’t have a right to use. Generation is tied to a licence and the actor’s active consent, verified every time. An actor can withdraw consent, and the platform stops honouring it — including inside any composition that references their earlier work. See Consent & licensing.
Development, then production
Section titled “Development, then production”Generated assets begin as development drafts: watermarked, metered cheaply, and meant for iteration. Only when a take is finished is it promoted to production — a deliberate step that re-checks consent and applies the full charge. This separation keeps experimentation free-flowing and the finished library clean.
Provenance you can verify
Section titled “Provenance you can verify”Truly Imagined pairs generation with verifiable identity: assets are prepared to carry a content-provenance manifest recording how and from what they were made. Combined with the platform’s verifiable identity credentials, this means an asset’s origin — which performer, under which licence — can be checked downstream rather than taken on trust.
Where this lives
Section titled “Where this lives”All of this is put to work in the Generative Studio, where studios create, edit and compose licensed AI content end to end.
Related
Section titled “Related”- Consent & licensing — the control model behind generation.
- Verifiable identity — how origin is proven.
- Generative Studio — the product these concepts power.